Cocaine. If the numbers are right, then Rubeo had more than Bobby Jr, so over three kilos if it is top quality then one key can fetch anywhere from 25,000 to 35,000 dollars. More when they go to 8 balls, but a gram on high quality can fetch a profit of 10 to 20 dollars. It is all profit if they got it directly from Columbia, which is 1500 to 2500 dollars a kilo, depending on the quality.