Heineken beware !

The American beer giant Budweiser is coming to the Netherlands. The lager, lighter and softer in taste than the Dutch drinker is used to, must be available no later than October in the supermarket. The move is an attempt by the Belgian parent company AB InBev to make up for the worldwide declining volumes of the brand by finding new beer drinkers. Target: the young (culturally) diverse people who are active on social media.