Is it safe to say that Riina was the king of heroin? And if so, how did he compare to some of the cocaine kingpins of his time? Nobody compares to Escobar and his power when his organization was at its height but what about someone like Freeway Rick Ross who was making a tremendous amount of money from cocaine in America at the time? There were many drug kingpins in America who were dealing with hundreds and maybe thousands of kilos a week.