The media followed him, not the other way around. FBI agents or prosectors would tip reporters off on where he was. He never met one one one with media, or granted interviews as old timers like Crazy Joe Gallo did. Vito Genovese gave a writer and publisher an interview in his home.
Gotti never did that, what was he supposed to do, dress ike a bum and hide in his home? It's a myth about him courting media, he would make a comment while walking away at the most.