Luciano and Costello admired the Jewish gangsters like Arnold Roethstein. They embraced capitalism, networking, the American way of life in the 20th century, and shunned the Sicilian concept of tight knit families driven by pride and mistrust of outsiders. They recruited people of this mindset, who themselves recruited people of this mindset, which resulted in the Luciano/Genovese family being lucrative and resourceful for decades, right up to this day.