Sounds like a money making opportunity in California with great brick oven pizza. You can make some money. I wonder why my friend never started one there.
Yes, I think now opening up a brick oven pizza joint would be a gold mine. Most hole-in-the-wall restaurants that sold pizza out here years ago were owned by Sicilians from Sicily. But, as far as a good NY thin crust, you could never find one!! The problem with California is that the people don't really know what they're missing when it comes to a good pizza pie. So, you just need to show them what they've been missing out on all these years.
There's a guy from Brooklyn, not a knockaround guy, more of a business type guy opened up Mamalukes (Mammalucco's) and this guy makes a great pie. And this other place called TJ's has a good thin crust. So, tell someone from NY to come out here so Alfano can eat some real good pizza!!