Helen, oddly enough, a Trump supporter, the guy who created the cartoon Dilbert, was on Bill Maher and he explained the Trump appeal, and I think he was dead on. Trump typically uses one word to describe people. This is a sales tactic that he knows all too well. When you use one word descriptions, they tend to bounce around peoples heads longer than drawn out explanations. So, when Trump continuously repeats "Crooked Hillary", it plants the concept into peoples' minds. It's more effective than actually explaining why she's crooked, or detailing examples. Just say she's crooked. Just say she's a felon. And keep saying it. Over and over and over again. People will eventually believe it. It's a form of hypnosis. It's worked for Trump both in business and in politics.