Dude,
Some people dilute the liquid soap. There's a whole community of DrBronner's users out there with tips,recommendations,etc. If you skin feels dry, might want to see what the Bronner's army says about dilution ratios.

How is the Tom's deodorant? I had the same concerns about the natural deodorants that I first had about the bleach alternatives, that they wouldn't be strong enough.

I use the Arm&Hammer deodorant...which is a halfway step towards using fully natural deodorants. I know you work out, so if the Tom's holds up to an active guy, I think I'm gonna load up during the holiday season sales.