“Ben-Hur” could lose $100 million after collapsing at the box office last weekend.
The biblical epic cost well over $100 million to produce and tens of millions to market and distribute globally. That amounts to a hefty price, one that stands little chance of being recouped following “Ben-Hur’s” paltry $11.2 million domestic debut. The film will be lucky to top out at $30 million when it finishes its stateside run, and will almost certainly shed screens next weekend as theaters try to move more popular films onto that real estate.
"Generosity. That was my first mistake." "Experience must be our only guide; reason may mislead us." "Instagram is Twitter for people who can't read."
