I'm have never been a Chipolte customer. However, why is it so disparaged? I usually keep up with news of all types, but for the life of me, I don't know the answer to my question. If any Board members have kept up with it, will you enlighten me?
IIRC, They had a rash of e coli break outs at several franchises all in a short period of time and never really seemed to recover from the bad PR.
