The Philly fam is so popular because of all the publicity they've caused. From Bruno's murder to multiple mob wars to Scarfo intentionally having people killed in public to the flashiness/high profile of Scarfo and Merlino and they are still one of the most active Mafia families in the country. Plus all the guys are so intertwined you'd think the family's history was a novel.

"I die outside; I die in jail. It don't matter to me," -John Franzese