I wouldn't call it national. Maybe viral, but not national. Because this story has gotten almost zero press in the New York City media.

It's only big in Philly, Southeast Florida and online. But if it's not being covered in the New York Daily News or Post, then it's a safe bet that it isn't getting much press in the smaller markets.

My point is, most of your "citizen" types know the name John Gotti. But if you were to ask someone in Tulsa, Oklahoma or Boise, Idaho, who Joey Merlino is, they'd probably ask you if he was the guy who owned Papa John's pizza.