Sports betting is not something that is nearly as lucrative as it once was. How many 20-30 somethings do you know with gambling habits? Not very many, unless they come from gutter white trash cultures. And even then, most use vcash & go directly through the web these days. Betting through bookies is becoming a thing of the past, and for good reason. It's still popular amongst lower class types & immigrants who just don't know any better/don't want to open up credit cards/or have extremely poor credit, and amongst the old timers who are dying out anyways. Compared to what it once was, no, not even close.