ha, when i was on an extreme budget, the beast kicked my ass plenty of times. $7 a 12pack isn't bad as it leaves you with enough to get 3 items off the dollar menu at your local fast food joint and really make it a classy night. for what it was it wasn't terrible imho, after all its union made it needs to be served ice cold, like cold enough to hurt your hand cold. anything else and it could get funky. i look at beer like MB/busch as kinda like those shitty no-name gas stations that take all the old/leftover gas from the better stations, try to jazz it up and then peddle them to people looking to save a buck as miller produces milwaukee's best and anheuser busch produces busch. just remember the saying "you get what you pay for" could't be more true when it comes to beer!