The "train wreck" reality tv shows make sense sometimes because the celeb is already infamous. People follow each setback, so why not just exploit your own story and make money like these tabloids and magazines do.

speaking of exploiting your own story for money,

http://latimesblogs.latimes.com/technology/2011/03/charlie-sheen-twitter-guinness-world-record.html


Sheen is in the Guiness Book for fastest twitter account to a million followers, and now he will be paid to pitch products on his twitter.