The cut-aways are of Humphrey Bogart, Dean Martin and Edward G. Robinson.
Bogart and Robinson are actors, who made their name by playing tough guys. Martin is an Italian American singer, and a member of the Rat Pack, alongside Frank Sinatra.
...dot com bold typeface rhetoric. You go clickety click and get your head split. 'The hell you look like on a message board Discussing whether or not the Brother is hardcore?
