That reminds me of my old business cards. I worked for an economic development agency. We wanted to take advantage of our proximity to NYC, so our slogan was "Right Near The Big Apple Is A Real Plum". Our boss decided that everything should be plum-colored, even our business cards. The problem was, they looked more lavender than anything else. It was rather embarrassing (and IMO, unbusinesslike) to have to hand out these lavender business cards.