Brand Pilsener today, one of the oldest breweries in the Netherlands (Southern Limburg).

On April 19, 1989, it is announced that Heineken has taken over the brewery from the Brand family.
A few years after the takeover, Heineken adapts the recipe for Brand Pilsener to the prevailing taste and also switches to pasteurization. As a result, the characteristic taste was largely lost.

From 1981 to 1991 Brand exported its beer in the distinctive white bottle to the United States . A worldwide sale under the Heineken umbrella is not yet on the agenda; Brand beer has been available on tap in Italy (mainly Northern Italy) since 2002.