The Aunt Jemima re-branding got me thinking...
The five families we know today Lucchese, Genovese, Gambino, Colombo and Bonanno have all had different names over time.
Are these current names are permanent or is there a chance some or all might change in the future? If so, which ones, why and what will be the new name?
Or are these established brands and changing names could hurt that brand.
Do you disagree with any of the current names or think they should have been renamed already? For example, should the Gambino family been the Gotti family?
