The mafia turns social media influencer to reinforce its brand
Southern Italy’s mob bosses embrace digital platforms as a way to spread their message
Miles Johnson in Rome 2 HOURS AGO

To the casual observer it was just another Facebook page dispensing inspirational messages — and the occasional threat — to its 18,000 followers. In fact “Honour and Dignity”, was a social media branding exercise for an Italian mafia boss whose frequent posts came to an abrupt end after he was sentenced to 30 years in prison.

Before his incarceration in 2017, Vincenzo Torcasio, a boss of a clan of the Calabrian ’Ndrangheta, Italy’s most powerful mafia, spent five years building up a sizeable online following. His digital offering provided an unlikely mix of kitsch images of roses and hearts, quotes from the writer Paulo Coelho, and occasional nuggets of grizzled gangster wisdom.

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