I didn't know they were THAT successful financially. Go figure.Full Article As usual, the list of North America's top-grossing music tours of 2010 was heavy on AARP-eligible best-selling rockers: Bon Jovi, Roger Waters of Pink Floyd, the Eagles, and Paul McCartney all figured in the top 10. But tucked among them, taking in $72.9 million, was the Dave Matthews Band, the '90s-era jam-loving college-town rockers known affectionately as DMB (and less affectionately as "the Dave Matthews Bland").
The band is nothing to sneeze at, of course. It has won a Grammy. Six of its seven studio albums have hit No. 1 on the Billboard charts. Still, compared with the other big touring acts of 2010, DMB is a featherweight—"Stay" is no "Livin' on a Prayer." Bon Jovi (who, to be fair, will not be eligible for AARP membership until 2012), Roger Waters, and Paul McCartney have helped sell 130 million, 200 million, and north of 1.3 billion records, respectively. In the course of its two-decade-long career, DMB has moved a more modest 30 million.
But in an industry busy having its foundations rocked, in a matter of speaking, it hardly matters. Analysts and executives have long lamented that the music industry is dying. That is not quite true—it is the record business that is clearly done for, and in its place, touring stands as the top moneymaker for many industry participants. DMB lives to tour, making them not just popular, but very, very profitable.
When I say DMB lives to tour, I do not jest: Every summer for the past two decades, the band has hit the road. In 2010, that meant playing 62 shows in 50 cities to 1,270,477 fans—more than any other artist touring in North America. The group also took trips to Europe and South America, and there was a Dave Matthews and guitarist Tim Reynolds mini-tour. And the year was hardly unusual. Since 1992, Dave Matthews Band in its various iterations has played a whopping 1,692 shows.
So the precipitous decline in record sales in the past decade has hardly hurt DMB's profitability: The band makes the bulk of its money touring anyway. And it makes a lot of money doing it. According to Billboard Boxscore, between 2000 and 2009, DMB sold more tickets to its shows than any other band on the planet, moving a staggering 11,230,696 tickets. (No other band sold more than 10 million tickets in the same time period.) In the aughts, DMB grossed more than $500 million from touring alone...
