I'm an oldster, so whenever someone says 'Clinton' it takes me a few seconds to realize what neighborhood they mean.

Not too long ago I was at a party and a transplant was telling me that they were moving to a neighborhood in bklyn -'Stuyvesant Heights'. It took all my self control not to laugh in her face. Real estate agents are awesome at branding. I know that technically part of it was called that, but no one ever used that name. Just plain old Bed-Stuy (do or die )