I first remember the 40 from the late '80s, which fits in nicely with the article. Because I clearly remember those commercials with Billy Dee. But again, when I was a kid in the '70s and we drank beer in one of the parks or school yards, the biggest available bottle was the Budweiser quart. And we rarely drank those anyway.

We used to chip in and get those beer balls. The deposit on the tap cost more than the beer itself. Schmidt's made them back then, and I guess they were pretty awful. But when you're 18 years old and drinking in the park, what's the difference?