Yeah I see the money-making part of it but LaLousiana brought up a good point.For the SB you grab all the rooms early and then somebody might pay an arm and leg for them if their team is in it,but 3 months in advance you don't know what teams will be in it.However in an NBA ALL-Star game you know what that is all year long,a game of stars where no defense is played.I can still see where that could generate some interest especially in NY with all the money there.