I personally find some of her admissions distasteful. However, I agree that this has been way overblown. In context, look at her background and let's not all be shocked that she thinks the way she thinks. Does this mean that it's acceptable or tolerable? No. However, I think that the people should have been allowed to decide. If enough people were angered or offended, they would change the channel and stop buying her products. If that didn't happen, then people were sensible, saw the forest for the trees, and moved on.
I actually find the actions of these companies more offensive. Why do they not trust their consumers to use common sense?