I think these gender roles have diminished significantly over the past 20 or so years within families, and for the most part it is for the better. Fathers' involvement in things like preparing food, bathing their babies, etc.had increased.

More important is the way children are seen. It was not all that long ago when bright young girls had the career choices to become secretaries or nurses. Now they are outnumbering young men in many professional schools, and will imho take over much of the medical and legal professions.

I am unclear what the people objecting to the change in the way genders are perceived really mean.