No, it's shi-ach'-chia, the double "c" has the "ch" sound, not the "k" one.
I don't think there is so much emphasis on the "Shi" part, it's more like "Shya-Cha". But anyhoo...I suppose it also depends on what region in Italy your from.
Tony Soprano : I thought I told you to back off Beansie!
