In films, i really could care less, i dont even notice it anymore. In front of women and children, i agree with Richie. I still dont curse in front of women family members like my mother, aunt, etc... I never do, i could if i wanted to, but i dont out of respect. Even tho my mother when shes just in the house cusses like a sailor.... Lol shes watched more soprano episodes than i have Haha.