DeCavalcante associate, Joseph Masella wasn't rich! The guy was always borrowing money he couldn't really afford to pay back, incompetent, nobody really wanted to do real business with him. His attitude was that of a wannabe, over excited and trying to get in good with others. Though his closest friend was Vincent Palermo, even he found him embarrassing and ended up giving it to poor Joey in the balls!

In the end, Masella was gunned down while collecting some money. It seems like he had no problem in collecting, but had the problem in paying.