He tries to magnify his spotlight by being as bombastic as possible. He tried it at ESPN and for the most part it keeps him in the news and is a clever gimmick to maintain ratings. His stunts aren't aimed to attract like-minded listeners, but Rush wants very much to attract liberals and people who disagree with him. Many, who hate him, have to listen each day to hear what he's going to do next. Today you can bet that he'll have a larger audience.

But with this recent outburst I think he sunk to a new low by being crude and disrespectful. While I don't think that the GOP has to apologize for his distasteful remarks, they may pay a price for it as they have to distance themselves from his attack.