Just over half of Americans doubt that he pays his fair share in taxes. After hearing about his actual income and tax rate, these people are less likely to think he “cares about people like me”—an attribute on which Romney is disadvantaged relative to Obama and which is a perennial predictor of how people vote. Information about his wealth also leads a larger fraction of Americans to believe he cares about the wealthy, and this belief in turn also reinforces the sense that he does not care about “people like me.” The more Romney’s wealth and taxes are discussed, the more he may seem like someone who cannot relate to ordinary voters. This may explain why, during a time in which his wealth and taxes were in the news, negative views of Romney jumped 20 points among whites with incomes below $50,000.