They weren't part of the MTV package because if that were true all of the cast members would be getting endorsements which they certainly are not.
Well your deductive logic fails you here yet again because the other members of the show have indeed received all sorts of endorsement deals. I see Ron on TV promoting some sort of vitamin supplement, Snookie has a frickin' book coming out, Vinnie has made appearances on other MTV shows, and Pauly D now gets $50,000 when he DJ's an event. Those are just the public endorsements I'm mentioning. They get paid in free merchandise or royalties for marketing a whole variety of products and services that we never hear of.
You obviously don't understand that MTV is part of the Viacom corporation and has paid entertainers just like any Hollywood studio would. When MTV recruits potential pop idols to appear on the REal World or other MTV broadcasts, they give them endorsement deals and promotions after making the respective shows which then binds them to the MTV Viacom 'System'. This prevents them from taking their popularity and appeal to other entertainment companies.
The fact that Situation has gotten so many deals is due to his extreme (albeit fleeting) popularity and because he carried this very popular show, which was a
HUGE money maker for Viacom. Not because of any business savvy he might have. That's a joke.
