The word might in another generation's time not be a racial slur, by the way.
The times in which its occurence in contemporary society is intended as consciously negative are, in fact, archaic - that is, its usage is archaic, not the word itself - by people consciously retaining its historical use, which is becoming daily diluted due to the development of language through history; by people, that is, behind the times.
...dot com bold typeface rhetoric. You go clickety click and get your head split. 'The hell you look like on a message board Discussing whether or not the Brother is hardcore?
