I find black-and-white (dinner-time friendly, because it eradicates the flesh tones, just like Men's Health is heterosexual friendly for doing the same) slow-motion montages with noble voice-overs pleading to 'give just £3 a month' (though it was £2 last year) to help save the very child who's looking at the violently exploitative camera a bit nauseating really.

The overriding principle of the charity sector - given academic weight by the growing field of 'International Development' and related fields - is to endorse philanthrocapitalism.

It's a crock, frankly.