Welch's began the tradition of packaging jelly in commemorative jars that were designed to be used as drinking glasses in 1953. Its first subject was Howdy Doody. It was such a success that new series were released every couple of years. Others who were honored included Davy Crockett, the aforementioned Flintstones (three different series released in the early 60's), the Archies, Bugs Bunny and other Warner Brothers characters, football teams, Tom and Jerry, Dr. Seuss, and many others.