I called a girl a [BadWord] several times to her face a few months back, very aggressively. It had the desired effect. If she hadn't acted like a [BadWord] I'd have had no reason to call her one. If someone's a bastard, you call them a bastard.
One of my dialogue exchanges in The Sopranos:
Christopher: "Right now we're just two guys lost in the fuckin' woods." Paulie: "We're not lost. Stop gettin' c_nty."
...dot com bold typeface rhetoric. You go clickety click and get your head split. 'The hell you look like on a message board Discussing whether or not the Brother is hardcore?