The wittiest US TV commercials ever were put on by Volkswagen in the early Sixties. They poked fun at the humble Beetle while subtly extolling its virtues. My favorite:

A moonlit Maine snowscape. No voiceover, no music. Guy opens his garage door, starts up his Beetle, pulls out into heavy drifts. Plows through the drifts, with just the moonlight and the sound of the engine to keep him company. After a while, he pulls up by a big garage. Sound of diesel engine starting, door opens--and a snowplow pulls out.

Finally, the voiceover: "Did you ever wonder how the man who drives the snowplow gets to the snowplow?"