I read an article awhile back stating that rivalries are dead(in pro-sports that is) the author states that how can you have a rivalrie when you play that team(which ever team it maybe) more than once in a season.

the author poses a good question I think. Now as for college football where 2 certain teams only play one time a year for the most part. That can only add to the rivalrie, with the old addage "we'll get them next year" and those 2 teams end up having that particular game circled right when the new schedule comes out.