here's my idea:
if you have banners for the book, put them up in stores that're located in a place where many people go. it'd be better if it were at a store that sells books AND videos/dvds, such as Borders. i know how they're a major company and might not have the book, so you could try a popular "mom and pop" store in your area that you know is popular. you could also help sponsor things like maybe a new restaurant in your area that is opening. see if there are anymore popular sites like this one that you could put a banner on too. also, billboards on highways are also a good way to attract viewers. -Pat