I think Blu-Ray will win out too and I hope you're right that the switch won't be anytime in the near future. And I agree, the prices right now for HD/Blu-Ray are too expensive like when DVDs first hit the market. However, I think with a lot of people being able to afford HDTVs now, the price on HD/Blu-Ray players will come down and more people will be able to afford them more than was the case with standard DVDs. Standard DVDs took awhile to catch on due to people's VHS collections and also their price.