Ronnie's Rasslin Video Round-Up #10: Haltime Heat - The Rock vs. Mankind: Empty Arena Match - January 31, 1999

At the height of WWF's popularity on Television and in pop culture of the "Attitude Era," a WWF Title match was booked during Haltime of Super Bowl XXXIII between a hot program-feud of the time: the charismatic athletic WWF champion The Rock and the lovable brawling "glorified stuntman" Mick Foley in his Mankind persona, but with a special gimmick...

An Empty Arena Match! No Disqualifications, Falls Count Anywhere...with Vince McMahon going back to his old job of play-by-play announcer for the match(back in his heelish of days)

This stunt worked, and 20 million people switched over from the Super Bowl on FOX over to USA during Halftime.

http://www.youtube.com/watch?v=M9Y5wWSHB_k