William Henry Harrison was "Tippecanoe and Tyler Too" while Herbert Hoover's famous one was "A Chicken in Every Pot."

Of the recent ones I remember Reagan in '84 "It's Morning Again in America." In '92 Clinton did well with "Putting People First", and I thought he was well served in '96 with "A Bridge to the 21st Century", which contrasted himself with an older Bob Dole.

George H.W. Bush ran behind "A Kinder, Gentler Nation" in '88.

Barry Goldwater lost big in '64 with "In your heart you know he's right." I guess America didn't know.

Perhaps, the most wicked campaign slogans were between Grover Cleveland and James G. Blaine. Cleveland's slogan was Blaine, Blaine, James G. Blaine. Continental Liar from the State of Maine. Blaine's supporters countered with the infamous, "Ma, Ma, Where's my Pa? He's Gone to the White House, Ha Ha Ha." the latter referred to the illegitimate children Cleveland had sired.