I couldn't find the link to the story, but if I remember correctly, they were selling t-shirts, title belts, action figures, the regular kind of stuff. Since they were selling it without the WWE's knowledge, they didn't have to share the profits. WWE found out, and Earl was terminated immediately. Dave was fired about a week later.

"Growing up my dad was like 'You have a great last name, Galifianakis. Galifianakis...begins with a gal...and ends with a kiss...' I'm like that's great dad, can we get it changed to 'Galifianafuck' please?" -- Zach Galifianakis