Exactly! The NBA has turned coporate so much in just the past couple of years it makes me sick. Did you hear that they're beginning to think about puttling advertisements on the players jerseys!? What is this, NASCAR!? I hate the idea and I'm totally against it. It won't work on me. People who advertise for them, I'm just going to use their opposite product. Like in baseball, companies who sponsor the Arizona Diamondcracks or Boston Red Cocks, yeah I boycott their products (except of course for Dunkin Donuts because I've always loved them and they also advertise for the Yanks). But I think Mark Cuban said it best about the NBA and advertisements on players jerseys, "We're a commercial business who's product is entertainment!" This is for you Corporate America