Steinbrenner does something similar with he Yankees, I think.
I'm hazy on the details, but I believe that all of MLB signed off on a licensing agreement in which they share the revenue derived from anything licensed by MLB, except Steinbrenner.
He doesn't share, MLB can't use the Yankees name, logo, etc., and George cuts his own deals wherever, and keeps all the dough.
Um, up past your bedtime, aren't you DB? :rolleyes:
