Originally posted by SopranoFan:
I think they're only doing that for the new season of "The Wire", as a way to gain more viewers. There's no way they'd do that for the final episodes of The Sopranos.
Don't be so sure.
At first (when I read it in the linked article above) it didn't make any sense, but consider this: in order for any customer to get HBO On Demand they must first subscribe to (regular) HBO service; thus HBO won't be losing any subscribers. In fact, something like this will probably increase HBO's revenue because they charge an additional $4.95/month for their On Demand service.
