Yes, the Gallo brothers were feared, tough and influential in their day, and they showed coglioni in their war with Profaci. But the Blond was a publicity hound, and his passion for headlines and news coverage undercut their effectiveness. I'll never forget the big feature arricle on him in Look Magazine in 1961, when he invited a reporter to their war headquarters and bragged, and his post-prison-release career as a media star. Always fatal.