This stuff is marketed to the widest possible audience.
Stop any 10 random people on the street and ,ask them "who is the most famous gangster,besides Al Capone?".
3 guesses who they'll pick.
The public doesn't want interesting,they want attitude,3,000 dollar suits,charisma,and sound bites.
Wouldn't surprise me if Gotti beat the last case, to see him on "dancing with the stars" and telling people to like him on Facebook,and follow him on Twitter.