Alphonse J. (Al) LaRocca, aka Alphonse Charles LaRocca. He was born in 1912 in the City of San Francisco. He was a lifelong resident of that city who lived for many years with his wife Vera and son Leo at 260 Cayuga Avenue.

He stood over 6'-1" tall and weighed a solid 225 pounds. LaRocca had dark brown eyes, thick jet-black hair, and a dark olive complexion.

Together with his father Accursio (Leo), and his brother Pasquale (Pat), the family owned and operated LaRocca & Sons Wholesale-Retail Fish & Seafood Inc., a company originally based at 2350 Taylor Street in San Francisco that supplied area restaurants and the public with fresh seafood. He also reportedly held an interest in several commercial fishing vessels that supplied their business. In later years the LaRocca's involved themselves with several other fish companies as well.

Al LaRocca had a very limited police record with only one arrest dating back to 1939 for criminal investigation. Although both the SFPD and the FBN long suspected that he operated as an important narcotics smuggler who utilized fishing boats to bring narcotics into the Bay Area.

Federal investigators reported LaRocca as being closely associated with San Francisco Family boss Jimmy (The Hat) Lanza, and several top members of that family.

To this very day LaRocca's descendants operate related LaRocca family seafood companies that are among the better known brands in the Bay Area with consumers.